Leads with evidence.

Most lead generation is volume in a trench coat

Scrapers break and violate source policies. AI scores arrive without evidence, lists go stale in weeks, and CRM imports choke on duplicates and bad fields. Sellers are left guessing — no priority, no timing, no way in. Tracewick is built the other way around: fewer, better, traceable leads, each one carrying the proof a seller actually needs.

How it works

1. 01

   Acquire

   Candidates come from permitted, named sources — search, company sites, job boards, registries, public records. Never from gray-area scraping.

2. 02

   Gate

   Deterministic rules run before any AI: required evidence, suppression lists, consent and do-not-call checks. Unknowns are quarantined, not exported.

3. 03

   Score

   Models score fit, ability to buy, and urgency against your buyer profile — bound to stored evidence, never to a hunch.

4. 04

   Review

   A keyboard-driven queue puts the evidence beside every verdict. Approve, reject, or quarantine in one press.

5. 05

   Export

   Four clean CSV lanes — qualified, needs review, quarantine, suppressed — ready to import into spreadsheets and CRMs.

What V.1 gives you

• Buying-signal timeline

  Every trigger the system detects, dated and linked to its evidence — not a single stale flag.

• “Why now” summary

  One evidence-bound paragraph per lead, readable in five seconds.

• Provenance on every lead

  Source URL, capture time, and scoring metadata travel with every exported row.

• Compliance gates

  Consent basis recorded, phone lists scrubbed against do-not-call registries, risky records quarantined with the reason stated.

• Budget caps

  Per-campaign spend ceilings with hard kill switches. Model costs tracked on every call.

• B2B and B2C profiles

  Company-anchored or person-anchored buyer profiles, configured in one campaign wizard.

Direct CRM sync is on the roadmap.